Ammonia is a major cause of litter box odor. It’s toxic to your cat and to you. Our patent-pending Smell Squasher™ technology actually prevents ammonia from forming in the litter box. Cats Incredible ™ Litter for Cats works so well, “Your Friends Won’t Know You Have Cats! ™”
We use a super-premium sodium bentonite clumping clay from the USA which produces firm, easy-to-scoop clumps and is 99.9% dust-free. Our Lavender formula includes a light lavender scent. We DO NOT use a heavy fragrance (like most brands) to cover up the ammonia smell in the litter box because ammonia won’t ever form. Veterinarian Approved. Non-toxic, safe for cats and kittens.